Assigment #3... GM, International Manager of Cross Cultural Confidence

Based on the history of General Motors, everyone knew that one day GM would venture out to other Countries for business. One of these countries is China. GM made a very smart move when they join forces with one of China biggest auto makers, SAIC. My joining forces with this automaker, it allowed GM an advantage when it came to marketing and advertising. With their joint forces with SAIC, they already had a heads up with China’s marketing and advertising policies, as well as the need for automobiles. Although GM pursued expansion in other countries, they still remained true to their country, and still remain the number one “American Automaker”.