http://www.nytimes.com/2008/10/11/business/11auto.html?_r=1&ref=business&oref=slogin
The auto industry is being pummeled from all sides — by high gas prices that have soured consumers on profitable S.U.V.’s, by a softening economy that has scared shoppers away from showrooms, and by tight credit that is making it difficult for willing buyers to obtain loans. Both G.M. and Chrysler have been struggling with product lineups that are out of sync with consumer demand for smaller, more fuel-efficient cars.
I can see this merger as a solution to get caught up in today's bad economy. Other than the economy being a factor, I believe the idea of GM and Chrysler merging will be of great value to both automakers wen it comes to new and improved vehicles, helping save the environment, especially the combination of creativity within both companies.
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