http://money.cnn.com/2008/10/30/technology/coke_sustainability.fortune/index.htm?postversion=2008103109
Like every big company, Coke wants to grow its revenues and profits. It also wants to reduce its environmental footprint. Is this possible?...My Response: In order for Coke to become more Eco-friendly, they have to design a bottle that will less pollinate the environment. Although their bottles aren't the only substance needing to be reduced, Coke is trying to find ways to reduce water usage and greenhouse gas emissions. At this point, Coke has no influence on the world of "going Green", but instead are trying to become apart of the family.
... The trouble is that the more stuff that Coke sells, the more it is likely to emit, pollute and consume natural resources.
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